Watch Now!

As a smart marketer, you know how important it is to generate leads and keep those potential customers fully engaged as they travel through the funnel. By successfully optimizing all the elements of your lead generation strategy, you and your marketing team can drive sales and ROI. We’ve partnered with HubSpot to sharpen your ability to track, scale and repeat the process of acquiring and converting high quality leads. Space is limited so register now!

You will learn:
  • How to design your landing pages to increase form-fills
  • How to optimize the path to conversion to drive leads
  • How to track and nurture leads post-conversion to boost sales


  • Diana Urban is the Head of Conversion Marketing at HubSpot, specializing in lead generation, website optimization, email marketing, and content creation. She is also a prolific blogger and fiction author. You can follow Diana on Twitter @DianaUrban.
  • Laura Maiurano is the Senior Director of Digital Marketing at Bitly, where she oversees all digital marketing initiatives including demand and lead generation, marketing automation and the corporate website. Laura’s background includes leading digital strategy and execution for Buddy Media and Salesforce Marketing Cloud.